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I am almost too upset about this to even write about it. So I’ll let Jaclyn Friedman do most of the talking via the Nation:
On Sunday, as nearly 100 million Americans gather to watch the New Orleans Saints take on the Indianapolis Colts in Super Bowl XLIV, they’ll be treated to something they’re probably not expecting: an ad speaking out against abortion. The spot, produced by the extreme right-wingers at Focus on the Family, features Florida Gators quarterback Tim Tebow and his mother, who claims she was advised by doctors to abort fetal Tim but “chose life” instead.
Let us not forget that last week CBS turned down an ad for ManCrunch, a gay dating site for men. While ManCrunch is simply a product, and CBS traditionally takes ads for whichever products are willing to pay for them, the ad was turned down. On the other hand, CBS has a history of turning down “advocacy ads”, which the FoF ad is. WHAT THE FUCK. Why is CBS using this bully pulpit to indoctrinate men further with dreams of a stronger, better patriarchy?
I hate life right now. Go read the whole Nation article by Jaclyn Friedman, but here are two more of her thoughts from the article.
[T]he Focus on the Family ad [is] thirty seconds of squeaky-clean “family values” that make the astonishing claim that women shouldn’t have abortions because they might be gestating a future male sports star. There’s a lot wrong with this argument, not the least of which is the statistical reality that it’s significantly more likely that women who choose to carry their fetuses to term will give birth to rapists or murderers than to Heisman Trophy winners.
The ad becomes even more disturbing when we consider who it’s trying to reach. Assuming that Focus on the Family operates with the same mindset as most Super Bowl advertisers (and there’s really no evidence to suggest otherwise), it’s also safe to assume that men are one of the primary targets of this spot. So now what we’ve got is an ad telling men that it’s wrong for women to abort their potential children, lest those children not get the chance to grow up to be famous quarterbacks who paint Scripture references into their eyeblack.