Not White Enough? There’s an App for That!

From Colorlines:

Vaseline is offering a Facebook app in India that allows users to whiten their profile pictures on the site.

[…]Now please don’t think Vaseline is doing this to promote white supremacy in India on purely ideological grounds. There’s profit to be made from a racial hierarchy that places white at the top. The Facebook app is part of Vaseline’s summer campaign to promote their new skin-lightening cream…for men.

Vaseline and Facebook team up to promote white supremacy.

Bollywood actor Shahid Kapur has lent his face to this white supremacy campaign.

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